Next-Generation Live Commerce Platform

Live × SNS × Commerce. The Future of All Commerce, Together.

Starting from live streaming, nurturing customers into buyers, members, and fans.
D MALL realizes the design of a high-LTV brand economy.

Live Commerce SNS Integration Membership D Point Multi-Industry
View Concept See Roadmap
Scroll

Not an EC site that sells agricultural products, but a live, membership-based,
experience-driven brand platform where customers participate continuously.

Basic Concept

Live-First
Purchasing Experience

D MALL is more than just an EC site. It is a platform that features product showcases, exclusive coupons, first-come-first-served sales, NFT holder exclusive sales, and lottery sales during live streams, completing the journey from viewing to purchase in a short time.

Live Commerce
Real-time purchasing during broadcasts
SNS Integration
TikTok · Instagram · LINE · YouTube
Membership
Rank-based · Repeat purchase design
Multi-Industry
Expanding from agricultural products to various goods
Live Commerce
Live Streaming × Purchasing Fusion
Delivering farm harvest scenes, sugar content measurements, and producer voices in real time to raise viewers' purchasing intent.
High Affinity Products
High Affinity with Agricultural Products
Premium fruits, processed foods, and limited gifts are highly compatible products for live commerce.
LTV Design
High-LTV Brand Economy
A structure easier to achieve higher unit prices and conversion rates than ordinary EC, building continuous customer assets.
Sales Flow

Purchasing Funnel 7 Steps

Story-based selling progressively raises viewer purchasing intent, achieving high-unit-price conversions.

01
Awareness Through SNS Short Videos
Reaching potential customers with short videos showing farm mornings, harvest scenes, and producer faces.
02
Drive to Instagram & TikTok Live
From short videos to live streams next. Building real-time interest and anticipation.
03
Product Showcase & Limited Sales During Live
Accelerating purchasing impulse with producer interviews, tasting comparisons, and limited coupon issuance.
04
Drive to D MALL Product Page
Supporting purchase decisions with pre-delivery packing scenes and limited quantity announcements.
05
LINE Registration & Membership Sign-Up
Capturing customers as assets and building a CRM foundation independent of advertising.
06
Upsell to Subscriptions, NFT & Premium Products
Progressively maximizing LTV through repeat purchases, membership upgrades, and NFT holder conversions.
Story of
Premium Strawberry
①
Live-stream the morning harvest scene at the farm
②
Sugar measurement · quality visualization for real experience
③
Producer interview · tasting comparison demonstration
④
Pre-delivery packing scene · limited quantity announcement
SNS Strategy

Platform-Specific
SNS Operation Policy

TikTok
Entry Point Design · Primary Acquisition Channel
Creating buzz through diverse short videos — harvest scenes, sugar measurements, close-up producer coverage, and food reviews — to drive traffic to live streams. The goal is not to sell products directly, but to make viewers think "I'm curious" and "I want to watch the live."
Short videos: multiple per day Live streams: multiple per week
Instagram
Brand Image Building · Affluent Audience Appeal
Building a world-view with premium fruit photos, farm scenery, and gift boxes. Expanding awareness with Reels, notifying live streams and sale launches via Stories, and driving traffic to D MALL from the profile link.
Feed: daily posts Reels: multiple daily posts
LINE
CRM Hub · Most Important Customer Asset
Repeat purchases and CRM after initial purchase. Nurturing customer assets with exclusive coupons, live announcements, restock notifications, and subscription guidance. LINE registrants are managed from early on as the most important customer asset reducing advertising dependency.
Coupon distribution Live announcements Restock notifications
YouTube
Trust Building · Brand Construction
Long-form content and brand building. Building trust through farmer documentaries, producer conversations, and regional brand introductions. Also streaming live archives and NFT holder events.
Live archives NFT member events
Product Strategy

Starting from Agriculture,
Expanding to Multiple Industries

First, we establish the live commerce model with premium agricultural products that are visually appealing and easy to convey. Then, we plan sequential expansion to processed foods, cosmetics, fashion, regional crafts, imported goods, and more. The "power to convey value" that live has can be applied to any industry.

Premium Strawberries · Summer Strawberries
Core
Shine Muscat · Rare Grapes
Core
Peaches · Limited Apples
Seasonal
High-Sugar Tomatoes
Staple
Fruit Gift Box
Gift
3-Layer Structure

Product 3-Layer Structure

1
Acquisition Products
First-purchase products most visible on SNS and live. Functions as the entry point for new customers.
2
High-Margin Products
High-unit-price conversions with limited, rare, and branded products. Achieving differentiation from competitors.
3
Recurring Products
Building a foundation of stable revenue through subscriptions and member sales.
Live Commerce

Entertainment
× Fusion of Sales

Live's greatest strength is showing in real time the value that static images and product pages alone cannot convey.

Color & Freshness
Freshness and beauty conveyed visually through the camera. Drawing out the maximum appeal of the product.
Cross-Section at the Moment of Cutting
Beautiful cross-sections shown in real time. Live delivers value that ordinary EC cannot convey.
Reaction When Eating
Live reactions, surprise, and emotion accelerate purchasing intent.
Producer's Voice & Limited Quantity
Conveying rarity and exclusivity in real time to support the purchase decision.
Basic Live Structure
01
Strongly showcase product appeal in the first few minutes
02
Include producer and on-site stories
03
Show tasting comparisons and quality comparisons
04
Present limited quantity and limited price
05
Release coupons and special offers
06
Drive to product page and LINE registration
D Point System

Connecting the Economy
D Point System

Functions as the center of the D MALL economy connecting EC, live commerce, NFT, subscriptions, and membership.

Member Rank
Regular Purchase
D Point Cashback Rate
General MemberCoupons · Restock notifications
Basic cashback
Low cashback
Premium MemberEarly sales · Free shipping
Mid cashback
Mid cashback
NFT MemberExclusive products · Experiences · Priority rights
High cashback
Maximum cashback
Positive Loop of Continued Use
→ The more you use D MALL, the more you benefit
→ The more NFTs you hold, the better the treatment
→ The more lives you watch, the more benefits increase
→ D Points accumulate with subscriptions
→ Continue purchasing seasonal limited products

Designing a system where
"the more you use D MALL, the more you benefit"

Core Principles

The 3 Principles
for D MALL's Success

I
Don't Expand Products Too Much
First, focus on visually appealing, easy-to-sell agricultural products such as strawberries, grapes, and peaches, and establish a pattern that sells through live commerce. Product expansion comes after the pattern is established.
Build a high-quality brand image through focus and concentration
II
Don't Use SNS as Mere Announcements
SNS is a platform for conveying brand stories, guiding viewers to live streams, and sharing purchasing experiences. By thoroughly executing content-type and experience-type operation, followers are converted into customers.
Generate empathy through stories, building ongoing relationships
III
Don't Stop at Agricultural Products
While using agricultural products as the entry point, D MALL plans future expansion to a wide range of products including fashion, cosmetics, processed foods, regional crafts, and imported goods. The live commerce mechanism is applicable across industries, and we will evolve it into a platform for any brand.
Expanding as a cross-industry live commerce platform
D MALL — Next Generation Live Commerce

Shaping the Future of
All Commerce, Together

D MALL will grow from agricultural products as its starting point into a live commerce platform for a wide range of products including fashion, cosmetics, food, and crafts. Let's cultivate together a brand economy where customers participate continuously.

Inquire / Request Materials View Details